LO1 Task 1: KTA 4: ASA and Copyright information

Starter

Logos should be: recognizable, memorable, simple, unique, reproducible.

headline acts should be put at the top in a large fort to showcase them on the poster

Best words to use when analyzing texts - connotation and convention

Notes:

Advertising Standards Authority (ASA) is a non-statutory (company that watches over advertising but has no power to prosecute - no legal power) body but provides a code of practice for advertising. ASA make sure adverts; do not cause offence; glorify alcohol, sexual activity or drug activity; cause harm to children; are not misleading; provide false information or exaggerate. The ASA is an independent regulator of advertising in the UK with the ability to regulate all media types. The ASA began its work in 1961. They enforce the Advertising codes that were created by the Committee of Advertising Practice.

Adverts:

Phones 4 U - uses the slogan "missing our deadlines will haunt you" banned as it too scary for children http://www.youtube.com/watch?v=N2oL_gXECtg

Sky broadband advert featuring Bruce Willis was banned as the broadband was described as totally unlimited for existing customers but it was actually an additional £7.50.

Harvy the Dog http://www.youtube.com/watch?v=EmzgkMsf_GQ and http://www.youtube.com/watch?v=20UhjXpFX_c  these are not offensive as they do not have any banned content.

http://www.dailymail.co.uk/news/article-2403761/Pot-Noodle-advert-banned-comparing-spicy-snack-scantily-clad-woman.html Banned Pot noodle advert - was banned due to its degrading nature towards women 

Copyright

Copyright is a law that prevents a creative product e.g. music being used by others without the original creators consent.

Verbration - direct copy
Proliferation - increase
Pastiche (copy) / Parodies - can be done with permission form the original writers

what can be illegally downloaded - pirated goods:
films
photos
music

examples of websites in breach of copyright laws: http://www.youtube-mp3.org and Pirate bay.

A website that contains content that does use copyright meaning that the content can be  reused and shared - http://creativecommons.org

When making our music graphics we must use all our own material to not breach copy right even if the media is similar as long as it has been created by us and intended to be used by us it is not breaching copy right.