LO1 Task 1: KTA 2 - Analyses Conventions of Graphic Design Products

Tramlines:

The arc of images connotes that the event is alternative as pictures are usually in a rectangle shape and in this poster the images are slightly narrowed towards the lower end giving them a more intriguing appearance.

Also the pictures have been filtered so that from the left to the right the colours blend from red to yellow, this house style of red and black silhouettes makes the poster eye catching and bold.

The narrative of the images also helps to convey the idea of a journey as the weekend starts you are at the first image and then the festival progresses through the images. 

Above the title banner in the eye catching white is the promotional information.

The body copy located below the title banner lists day by day the line up for the weekend. The guttering, leading and kerning all work well together to create the overall look of the columns as they are not set out in a rigid format with the text to aligned to the left as different performers names might be long and cross over into the next column such as “This many boyfriends”.

Towards the bottom of the poster the address of the tramlines can be found this might suggest that it is intended to be a local poster as most people in Sheffield will know where the Bowery and that is why the address is less prominent on the poster.

The title banner stands out from the black background and draws the eye to it as the striking red and white sans serif font gives a clean strong look. This text is the main anchorage to the images above it. The images demonstrate what tramlines is all about and the main title further emphasises this as it is loud against the background and short and to the point. The title even highlights the key bits of information the audience will need to know as the white at a glance stands out more than the red so passers by will see “Tramlines, The Bowery”.

The denotation of the tick white lines is representing the tramlines and they cleverly frame the title banner. At the right side of the tramlines the circle stating free entry is in total contrast with the house style of straight lines and columns and this again helps highlight it as it almost looks out of place so increases interest as to what it is there for.

Pulp:

Unknown terms:

Connotation - the suggested and possible meanings of images

Narrative - constructed version of events

Genre - the type of of media

Convention - expected parts to be found in media

Ideology - the beliefs and ideas embedded in media text

Stereotype - generalisation

Denotation - the literal meaning of images

Representation - how the media presents things about people and society

Preferred meaning - the meaning that is constructed for the audience to accept

MISE-EN-SCENE - what is in the frame

Body copy - the main amount of text produced as a printed presentation

Serif font - fonts that have little bars on the end of the letters

Sans serif font - fonts that have no bars on the end of the letters

Drop capitals - the first letter of an article that is larger than the others 

Cross head - minor heading used to separate a large amount of text

White space - plain parts of the page not covered by images or text

Mode of address - how the text comes across to the audience

Sell lines/slogans - strap lines that help persuade the audience

Banners - text that stands out on a coloured background

House style - a style that distinguishes it from other companies

Borders - the gaps at the edges of the page

Gutters - the space between two columns

Leading - the space between lines of text

Kerning - the space between letters

Strap lines - a smaller headline, printed above the main headline

By-lines - the name of the person who wrote the article

Picture credits - where the photo was taken and who took it

Anchorage - text which helps explain the picture