LO1: Related Designs: Isle of Wight, Docfest and Gorillaz

Purpose:
The purpose of the graphics on the Isle of Wight Festivals documents, advertising and merchandise is to create a recognisable brand. The Isle of Wight products keeps a vintage house style that is very unique among festivals which makes it stand out from its competitors and therefore it becomes recognisable. By using this unique style on products such as wristbands, leaflets, webpages, online adverts and schedules people can identify all the information that they need to know about the festival by connecting the products together for instance if some one is wearing a wristband as a piece of memorabilia the viewer will compare themselves to that person wearing the wristband and if enough similarities arise they are probably more likely to consider going to the festival because of the primary research they have done themselves and the secondary research which was instantly achieved through simply recognising the branding as they already have a sense of what the festival is about.

Format:
As mentioned above the following examples are what I have looked at are: wristbands, leaflets, webpages, online adverts and schedules. All of theses products are publicly distributed via the festival itself to the festival goers as well as the non festival goers.

Content:
All of the products have the logo incorporated into them (minus the schedule which is probably an ectract from a leaflet). The house style colours are a mix of pinks, purples, blues, greens and oranges. The only images shown in my examples are three block coloured women and the sea horse on the website.

Style:
The style of the graphics is art art nouveau which was most popular from 1890 to 1910. This styling, although ascetically pleasing, could also have a preferred meaning by making a reference to the past it could connote that the festival itself is history and by taking part in the festival they are becoming part of that history. The style itself is very desirable making the memorabilia such as tickets and other documentation items that people want to collect, preserve and display in their homes. The decorative font in the logo is contrasted with the basic but still in the nouveau style font that makes up the main body of text making it less prominent yet easy to read as the logo catches the eye and the other font simply gives the information.

Layout:
The layouts vary slightly from product to product but they all seem to follow a layout with the main title banner at the top followed by the information and the main body of text underneath.

Target Audience:
The festival has a wide target audience as its music has a mass appeal. I think with the styling of the graphics work and the history of the festival starting in 1968 the target audience would range from 25-45 as people who went to the fist festivals are likely to still attend and the new experience would appeal to 25 year olds. I would say in general the festival has more of a female appeal due to the colouration of the posters but the graphics also have a refined elegance to them which appeals to both genders.

Regulatory Bodies (ASA):
The ASA ensures that safe content is published to the public, meaning they can remove products that are deemed offensive, illegal or harmful to a young audience. The Isle of Wight Festivals products keep in line with the ASA codes and do not promote drugs, alcohol or anything of that nature making it safe to be published.

Wristbands

Online Advertisement

Information leaflet and Camping wristband

Schedule

Website

Badges, Teaspoons, Wristbands and Sweet tins

Purpose:
The purpose of the graphics used in Docfest is to promote the festival itself and serve as a memorabilia for collectors.

Format:
The formats I am using as an example to demonstrate a branding identity are: Badges, Teaspoons, Wristbands, Sweet tins, T-Shirts, Bags and Programs.

Content:

T-Shirts, Bags and Programs

All of the graphics are centred around bold text and loud colours. This simple and minimalistic approach is effective as the information is straight to the point and unavoidable.

Various Documents

Style:
The style of the graphics work is simple but the font has a roughness to it as it is supposed to look like spray paint this could connote that the spray paint is intended to represent the ideology of rebelling in the sense of the festival being for documentaries where the content isn't what would get into mainstream distributors.

Layout:
The layout isn't varied between the items as the text fills a large amount of the space leaving not much spare space.

Target Audience:
The target audience for Docfest is anyone interested in media and the graphics appeal to that with is grabbing titles and alternate styling.

Regulatory Bodies:
The ASA ensures that safe content is published to the public, meaning they can remove products that are deemed offensive, illegal or harmful to a young audience. Docfest products keep in line with the ASA codes and do not promote drugs, alcohol or anything of that nature making it safe to be published. However some Docfest items say 'Sex' but this is still safe under the ASA codes.

Concert Poster

Purpose:
The purpose of the graphics for the Gorillaz is to promote the bands identity among different formats and raise awareness of the band themselves.

Format:
The formats I have chosen to demonstrate: Concert Poster, T-Shirt Design, Gorillaz Converse Trainers Advertisement, Plastic Beach Stickers and a Do Ya Thing Billboard. I have chosen these in particular as they are the more recent and have a new sub style developing from the earlier work.

Content:
The graphics are heavily influenced by the bands artist Jamie Hewlett as it is his drawings that give the house style and all of the products include his art of the band and their world. With the Plastic Beach album the graphics that were used at the same time have naval aspects such as the jellyfish and officers cap.

Style:
As said above Jamie Hewlett is the lead in the styling of the bands image and his flair comes across in all the products.

Layout:
The layout of each piece varies but it seems that four characters present is common in the designs or an individual shot in the centre which are the basis for the layout to go around.

Target Audience:
The target audience for these products is for existing fans of the band for the memorabilia purposes and collectors alike. Another kind of audience that may be more indirectly included is fans of Hewletts art who collect his work.

Regulatory Bodies:

The ASA ensures that safe content is published to the public, meaning they can remove products that are deemed offensive, illegal or harmful to a young audience. The Gorillaz products keep in line with the ASA codes and do not promote drugs, alcohol or anything of that nature making it safe to be published.