Specification of Festival:- country wide music festival called Steel City Fest
- three day long 20th - 22nd December
- Multiple venues across south Yorkshire but mainly Sheffield
- five main headline acts but 120 playing in total
- showcase local acts
- £21 weekend pass - £8 per day
Theories:
1987 - John Heartly suggested that invisible fictions are created by media producers to represent their target audience.
1991 - Ien Ang suggested that media producers create imaginary entities.
Target audience profile:
Laura Smith, age 24, likes nothing more than reading the latest books and of course listening to her favorite music, a mix of new, old and the totally random. A usual afternoon for Laura consists of sitting at home blogging about how she is annoyed that the latest book turn film is not in any way a decent representation of her favorite characters, in other words Laura is a passionate nerd. The days of comic con madness was over until next year, she wished there was something Britain had to compete with the almighty comic con, something that included a variety of music and the extravagance of costume. The day to day hustle and bustle of work and study was a far cry from the world of the blue box with its's infinite possibilities of Wizards, dragons and hobbits galore. Soon enough Laura's winter blues would be washed away when she was emailed about Steel Fest. The costume was calling her name, it just needed a few cogs and pocket watches adding and she would fit right it. Laura was ready for the Mad Hatter of festivals, a book worm non the less but still ready to dance...awkwardly, of course. But who cares? It's Steel Fest! |
| Inspiration |
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