LO2 Task 2: KTA 8: Draft of Steel City Fest Related Design Flat Plans

LO2 Task 2: KTA 7: Mind Map of Artists and Venues

LO2 Task 2: KTA 6: Brief and Moodboard and Imaginary Entity

Specification of Festival:

• country wide music festival called Steel City Fest
• three day long 20th - 22nd December
• Multiple venues across south Yorkshire but mainly Sheffield
• five main headline acts but 120 playing in total
• showcase local acts 
• £21 weekend pass - £8 per day

Theories:

1987 - John Heartly suggested that invisible fictions are created by media producers to represent their target audience.

1991 - Ien Ang suggested that media producers create imaginary entities. 

Target audience profile:

Laura Smith, age 24, likes nothing more than reading the latest books and of course listening to her favorite music, a mix of new, old and the totally random. A usual afternoon for Laura consists of sitting at home blogging about how she is annoyed that the latest book turn film is not in any way a decent representation of her favorite characters, in other words Laura is a passionate nerd. The days of comic con madness was over until next year, she wished there was something Britain had to compete with the almighty comic con, something that included a variety of music and the extravagance of costume. The day to day hustle and bustle of work and study was a far cry from the world of the blue box with its's infinite possibilities of Wizards, dragons and hobbits galore. Soon enough Laura's winter blues would be washed away when she was emailed about Steel Fest. The costume was calling her name, it just needed a few cogs and pocket watches adding and she would fit right it. Laura was ready for the Mad Hatter of festivals, a book worm non the less but still ready to dance...awkwardly, of course. But who cares? It's Steel Fest!

Inspiration

LO1 Final Feedback

LO1 Initial Feedback and Feed Forward Sheet

LO1 Task 1: KTA 4: ASA and Copyright information

Starter

Logos should be: recognizable, memorable, simple, unique, reproducible.

headline acts should be put at the top in a large fort to showcase them on the poster

Best words to use when analyzing texts - connotation and convention

Notes:

Advertising Standards Authority (ASA) is a non-statutory (company that watches over advertising but has no power to prosecute - no legal power) body but provides a code of practice for advertising. ASA make sure adverts; do not cause offence; glorify alcohol, sexual activity or drug activity; cause harm to children; are not misleading; provide false information or exaggerate. The ASA is an independent regulator of advertising in the UK with the ability to regulate all media types. The ASA began its work in 1961. They enforce the Advertising codes that were created by the Committee of Advertising Practice.

Adverts:

Phones 4 U - uses the slogan "missing our deadlines will haunt you" banned as it too scary for children http://www.youtube.com/watch?v=N2oL_gXECtg

Sky broadband advert featuring Bruce Willis was banned as the broadband was described as totally unlimited for existing customers but it was actually an additional £7.50.

Harvy the Dog http://www.youtube.com/watch?v=EmzgkMsf_GQ and http://www.youtube.com/watch?v=20UhjXpFX_c  these are not offensive as they do not have any banned content.

http://www.dailymail.co.uk/news/article-2403761/Pot-Noodle-advert-banned-comparing-spicy-snack-scantily-clad-woman.html Banned Pot noodle advert - was banned due to its degrading nature towards women 

Copyright

Copyright is a law that prevents a creative product e.g. music being used by others without the original creators consent.

Verbration - direct copy
Proliferation - increase
Pastiche (copy) / Parodies - can be done with permission form the original writers

what can be illegally downloaded - pirated goods:
films
photos
music

examples of websites in breach of copyright laws: http://www.youtube-mp3.org and Pirate bay.

A website that contains content that does use copyright meaning that the content can be  reused and shared - http://creativecommons.org

When making our music graphics we must use all our own material to not breach copy right even if the media is similar as long as it has been created by us and intended to be used by us it is not breaching copy right.

LO1 Task 1: KTA 5: Five pieces of graphic design - Full analysis

An example of music related graphics found in Sheffield.

LO1: Related Designs: Isle of Wight, Docfest and Gorillaz

Purpose:
The purpose of the graphics on the Isle of Wight Festivals documents, advertising and merchandise is to create a recognisable brand. The Isle of Wight products keeps a vintage house style that is very unique among festivals which makes it stand out from its competitors and therefore it becomes recognisable. By using this unique style on products such as wristbands, leaflets, webpages, online adverts and schedules people can identify all the information that they need to know about the festival by connecting the products together for instance if some one is wearing a wristband as a piece of memorabilia the viewer will compare themselves to that person wearing the wristband and if enough similarities arise they are probably more likely to consider going to the festival because of the primary research they have done themselves and the secondary research which was instantly achieved through simply recognising the branding as they already have a sense of what the festival is about.

Format:
As mentioned above the following examples are what I have looked at are: wristbands, leaflets, webpages, online adverts and schedules. All of theses products are publicly distributed via the festival itself to the festival goers as well as the non festival goers.

Content:
All of the products have the logo incorporated into them (minus the schedule which is probably an ectract from a leaflet). The house style colours are a mix of pinks, purples, blues, greens and oranges. The only images shown in my examples are three block coloured women and the sea horse on the website.

Style:
The style of the graphics is art art nouveau which was most popular from 1890 to 1910. This styling, although ascetically pleasing, could also have a preferred meaning by making a reference to the past it could connote that the festival itself is history and by taking part in the festival they are becoming part of that history. The style itself is very desirable making the memorabilia such as tickets and other documentation items that people want to collect, preserve and display in their homes. The decorative font in the logo is contrasted with the basic but still in the nouveau style font that makes up the main body of text making it less prominent yet easy to read as the logo catches the eye and the other font simply gives the information.

Layout:
The layouts vary slightly from product to product but they all seem to follow a layout with the main title banner at the top followed by the information and the main body of text underneath.

Target Audience: 
The festival has a wide target audience as its music has a mass appeal. I think with the styling of the graphics work and the history of the festival starting in 1968 the target audience would range from 25-45 as people who went to the fist festivals are likely to still attend and the new experience would appeal to 25 year olds. I would say in general the festival has more of a female appeal due to the colouration of the posters but the graphics also have a refined elegance to them which appeals to both genders.

Regulatory Bodies (ASA):
The ASA ensures that safe content is published to the public, meaning they can remove products that are deemed offensive, illegal or harmful to a young audience. The Isle of Wight Festivals products keep in line with the ASA codes and do not promote drugs, alcohol or anything of that nature making it safe to be published.

Wristbands

Online Advertisement

Information leaflet and Camping wristband

Schedule 

Website

Badges, Teaspoons, Wristbands and Sweet tins

Purpose:
The purpose of the graphics used in Docfest is to promote the festival itself and serve as a memorabilia for collectors.

Format:
The formats I am using as an example to demonstrate a branding identity are: Badges, Teaspoons, Wristbands, Sweet tins, T-Shirts, Bags and Programs.

Content:

T-Shirts, Bags and Programs

All of the graphics are centred around bold text and loud colours. This simple and minimalistic approach is effective as the information is straight to the point and unavoidable. 

Various Documents

Style: 
The style of the graphics work is simple but the font has a roughness to it as it is supposed to look like spray paint this could connote that the spray paint is intended to represent the ideology of rebelling in the sense of the festival being for documentaries where the content isn't what would get into mainstream distributors. 

Layout:
The layout isn't varied between the items as the text fills a large amount of the space leaving not much spare space. 

Target Audience:
The target audience for Docfest is anyone interested in media and the graphics appeal to that with is grabbing titles and alternate styling. 

Regulatory Bodies:
The ASA ensures that safe content is published to the public, meaning they can remove products that are deemed offensive, illegal or harmful to a young audience. Docfest products keep in line with the ASA codes and do not promote drugs, alcohol or anything of that nature making it safe to be published. However some Docfest items say 'Sex' but this is still safe under the ASA codes.

Concert Poster 

Purpose:
The purpose of the graphics for the Gorillaz is to promote the bands identity among different formats and raise awareness of the band themselves.

Format:
The formats I have chosen to demonstrate: Concert Poster, T-Shirt Design, Gorillaz Converse Trainers Advertisement, Plastic Beach Stickers and a Do Ya Thing Billboard. I have chosen these in particular as they are the more recent and have a new sub style developing from the earlier work.

Content:
The graphics are heavily influenced by the bands artist Jamie Hewlett as it is his drawings that give the house style and all of the products include his art of the band and their world. With the Plastic Beach album the graphics that were used at the same time have naval aspects such as the jellyfish and officers cap.

Style:
As said above Jamie Hewlett is the lead in the styling of the bands image and his flair comes across in all the products.

Layout:
The layout of each piece varies but it seems that four characters present is common in the designs or an individual shot in the centre which are the basis for the layout to go around.

Target Audience:
The target audience for these products is for existing fans of the band for the memorabilia purposes and collectors alike. Another kind of audience that may be more indirectly included is fans of Hewletts art who collect his work.

Regulatory Bodies:

The ASA ensures that safe content is published to the public, meaning they can remove products that are deemed offensive, illegal or harmful to a young audience. The Gorillaz products keep in line with the ASA codes and do not promote drugs, alcohol or anything of that nature making it safe to be published.

2D T-Shirt Design

Converse Trainers Designs

Plastic Beach Stickers

Promotional Billboard for Do Ya Thing and Converse Range

LO1 Task 1: KTA 2 - Analyses Conventions of Graphic Design Products

Tramlines:

The arc of images connotes that the event is alternative as pictures are usually in a rectangle shape and in this poster the images are slightly narrowed towards the lower end giving them a more intriguing appearance.

Also the pictures have been filtered so that from the left to the right the colours blend from red to yellow, this house style of red and black silhouettes makes the poster eye catching and bold.

The narrative of the images also helps to convey the idea of a journey as the weekend starts you are at the first image and then the festival progresses through the images. 

Above the title banner in the eye catching white is the promotional information.

The body copy located below the title banner lists day by day the line up for the weekend. The guttering, leading and kerning all work well together to create the overall look of the columns as they are not set out in a rigid format with the text to aligned to the left as different performers names might be long and cross over into the next column such as “This many boyfriends”.

Towards the bottom of the poster the address of the tramlines can be found this might suggest that it is intended to be a local poster as most people in Sheffield will know where the Bowery and that is why the address is less prominent on the poster.

The title banner stands out from the black background and draws the eye to it as the striking red and white sans serif font gives a clean strong look. This text is the main anchorage to the images above it. The images demonstrate what tramlines is all about and the main title further emphasises this as it is loud against the background and short and to the point. The title even highlights the key bits of information the audience will need to know as the white at a glance stands out more than the red so passers by will see “Tramlines, The Bowery”.

The denotation of the tick white lines is representing the tramlines and they cleverly frame the title banner. At the right side of the tramlines the circle stating free entry is in total contrast with the house style of straight lines and columns and this again helps highlight it as it almost looks out of place so increases interest as to what it is there for.

Pulp:

Unknown terms:

Connotation - the suggested and possible meanings of images

Narrative - constructed version of events

Genre - the type of of media

Convention - expected parts to be found in media

Ideology - the beliefs and ideas embedded in media text

Stereotype - generalisation

Denotation - the literal meaning of images

Representation - how the media presents things about people and society

Preferred meaning - the meaning that is constructed for the audience to accept

MISE-EN-SCENE - what is in the frame

Body copy - the main amount of text produced as a printed presentation

Serif font - fonts that have little bars on the end of the letters

Sans serif font - fonts that have no bars on the end of the letters

Drop capitals - the first letter of an article that is larger than the others 

Cross head - minor heading used to separate a large amount of text

White space - plain parts of the page not covered by images or text

Mode of address - how the text comes across to the audience

Sell lines/slogans - strap lines that help persuade the audience

Banners - text that stands out on a coloured background

House style - a style that distinguishes it from other companies

Borders - the gaps at the edges of the page

Gutters - the space between two columns

Leading - the space between lines of text

Kerning - the space between letters

Strap lines - a smaller headline, printed above the main headline

By-lines - the name of the person who wrote the article

Picture credits - where the photo was taken and who took it

Anchorage - text which helps explain the picture