Steel Fest

Steel Fest

Wednesday, 27 November 2013

LO5: Photoshop and Illustrator Videos/learning.

Vector Graphic (lossless) - no loss of quality, no fixed resolution eg adobe illustrator and coral
Bitmat/Raster (lossy) - loss of quality, pixelated, fixed resolution eg photoshop

I used brushes and colour tools.

http://www.illustrationinfo.com/illustrator-beginners-series/

Logo Development







Monday, 25 November 2013

Production Plans

25th - 29th November


2nd - 6th December


9th - 13th December


16th - 20th December



Sunday, 13 October 2013

LO4 Task 4: KTA 13: Treatment for Steel City Fest

TREATMENT: Steel Fest


In this post I have addressed the brief, audience, key dates, equipment, budget and legal and ethical considerations. 

WHAT IS THE BRIEF?
To create a logo, leaflet, billboard, ticket and magazine advert to represent Steel Fest - a festival promoting sheffield. 

WHO IS THE AUDIENCE?
My audience is mainly female with an age range of 16 to 40. The audience mainly read books and like geek related things. 

KEY DATES FOR EACH KEY MILESTONE
4th December – Final Drafts Deadline
Deadline and 20th December – Final Portfolio Deadline

EQUIPMENT
Paper, pencil, pencil sharpener, rubber, ruler, printer, Mac, Photoshop, Illustrator.

BUDGET
No budget is needed as all equipment was provided for by college.

LEGAL AND ETHICAL CONSIDERATIONS

When developing my designs I will ensure that they do not become offensive or glorify anything such as smoking, drinking alcohol or drug use. The original image I used was not drawn by me and I tried to find the original artist to ask for permission to use the drawing as part of my work but I could't find them. As a result I went over the image in Illustrator and heavily modified the drawing making my own version. 

Saturday, 12 October 2013

LO3 Feedback and Feed Forward


LO3 Task 3: KTA 12: Analysis of Audience Feedback and Tutor Witness Statement

Survey Feedback

From this I can conclude that a sans serif font would be preferable.


This clearly demonstrates that Autumn colours is the popular choice, followed by deep purple and black. From this I know to avoid using red and brown / blue and grey.

Overall the comments support the idea of using a character to create a stronger brand image. The idea of keeping the character simple with a steampunk theme I feel is unappropriated but the backdrop of my products will aid it in making it discrete. 

A pattered background is preferred but to avoid cluttering my graphics work I think I will use coloured panels to add colour.   

Handwritten font styles received the best feedback so I will not change the font of my logo. 

From this I will try to analyse why I think they are successful and see where I can adapt my drafts to meet the standards of their logos/graphics. 

The results of this show a mixed response and I think because of the festival title I will not give my logo a textured look.

This suggests the most appealing and appropriate amount of images to use is 2-3 and I think this is sensible and will use it as a guideline when  developing my drafts.

Although text incorporated into an image is preferred I don't think it suits the them of stempunk.

Clearly it is important to appropriately use images on billboard posters to give purposeful promotion and not to offend. 


Tutor Feedback

LO3: Task 3 KTA 11: Presentation Video/PPT



Thursday, 10 October 2013

LO3 Task 3: KTA 10: Questionnaire Link


Survey Link

http://www.surveymonkey.com/s/QZRQQNB 
This is the second survey I made which is more focused on the graphics of the festivals which I think is more appropriate as my first survey was based more on what the festival itself would be like.

LO2 Feedback and Feed Forward


LO2 Task 2: KTA 9: Analysis of Successful Related Brands - Design Inspiration


Theses two flyers have been designed by 99 Mary Street a local graphics design company. The two events being promoted are different as one is showcasing 3d designs and the other is showing prints, I know this due to the clear anchorage between the text and image. The flyers follow a strong house style with the use of two fonts, bold text and image located at the bottom. 

Saturday, 7 September 2013

LO2 Task 2: KTA 6: Brief and Moodboard and Imaginary Entity

Specification of Festival:
  • country wide music festival called Steel City Fest
  • three day long 20th - 22nd December
  • Multiple venues across south Yorkshire but mainly Sheffield
  • five main headline acts but 120 playing in total
  • showcase local acts 
  • £21 weekend pass - £8 per day
Theories:

1987 - John Heartly suggested that invisible fictions are created by media producers to represent their target audience.

1991 - Ien Ang suggested that media producers create imaginary entities. 


Target audience profile:

Laura Smith, age 24, likes nothing more than reading the latest books and of course listening to her favorite music, a mix of new, old and the totally random. A usual afternoon for Laura consists of sitting at home blogging about how she is annoyed that the latest book turn film is not in any way a decent representation of her favorite characters, in other words Laura is a passionate nerd. The days of comic con madness was over until next year, she wished there was something Britain had to compete with the almighty comic con, something that included a variety of music and the extravagance of costume. The day to day hustle and bustle of work and study was a far cry from the world of the blue box with its's infinite possibilities of Wizards, dragons and hobbits galore. Soon enough Laura's winter blues would be washed away when she was emailed about Steel Fest. The costume was calling her name, it just needed a few cogs and pocket watches adding and she would fit right it. Laura was ready for the Mad Hatter of festivals, a book worm non the less but still ready to dance...awkwardly, of course. But who cares? It's Steel Fest!

Inspiration


Wednesday, 4 September 2013

LO1 Task 1: KTA 4: ASA and Copyright information

Starter

Logos should be: recognizable, memorable, simple, unique, reproducible.

headline acts should be put at the top in a large fort to showcase them on the poster

Best words to use when analyzing texts - connotation and convention

Notes:

Advertising Standards Authority (ASA) is a non-statutory (company that watches over advertising but has no power to prosecute - no legal power) body but provides a code of practice for advertising. ASA make sure adverts; do not cause offence; glorify alcohol, sexual activity or drug activity; cause harm to children; are not misleading; provide false information or exaggerate. The ASA is an independent regulator of advertising in the UK with the ability to regulate all media types. The ASA began its work in 1961. They enforce the Advertising codes that were created by the Committee of Advertising Practice.

Adverts:

Phones 4 U - uses the slogan "missing our deadlines will haunt you" banned as it too scary for children http://www.youtube.com/watch?v=N2oL_gXECtg

Sky broadband advert featuring Bruce Willis was banned as the broadband was described as totally unlimited for existing customers but it was actually an additional £7.50.

Harvy the Dog http://www.youtube.com/watch?v=EmzgkMsf_GQ and http://www.youtube.com/watch?v=20UhjXpFX_c  these are not offensive as they do not have any banned content.

http://www.dailymail.co.uk/news/article-2403761/Pot-Noodle-advert-banned-comparing-spicy-snack-scantily-clad-woman.html Banned Pot noodle advert - was banned due to its degrading nature towards women 

Copyright


Copyright is a law that prevents a creative product e.g. music being used by others without the original creators consent.

Verbration - direct copy
Proliferation - increase
Pastiche (copy) / Parodies - can be done with permission form the original writers

what can be illegally downloaded - pirated goods:
films
photos
music

examples of websites in breach of copyright laws: http://www.youtube-mp3.org and Pirate bay.

A website that contains content that does use copyright meaning that the content can be  reused and shared - http://creativecommons.org

When making our music graphics we must use all our own material to not breach copy right even if the media is similar as long as it has been created by us and intended to be used by us it is not breaching copy right.