Steel Fest
Wednesday, 16 October 2013
Tuesday, 15 October 2013
Monday, 14 October 2013
Sunday, 13 October 2013
LO4 Task 4: KTA 13: Treatment for Steel City Fest
TREATMENT: Steel Fest
In this post I have addressed the brief, audience, key dates, equipment, budget and legal and ethical considerations.
WHAT IS THE BRIEF?
To create a logo, leaflet, billboard, ticket and magazine
advert to represent Steel Fest - a festival promoting sheffield.
WHO IS THE AUDIENCE?
My audience is mainly female with an age range of 16 to 40.
The audience mainly read books and like geek related things.
KEY DATES FOR EACH KEY MILESTONE
4th December – Final Drafts Deadline
Deadline and 20th December – Final Portfolio Deadline
Deadline and 20th December – Final Portfolio Deadline
EQUIPMENT
Paper, pencil, pencil sharpener, rubber, ruler, printer, Mac, Photoshop, Illustrator.
BUDGET
No budget is needed as all equipment was provided for by college.
BUDGET
No budget is needed as all equipment was provided for by college.
LEGAL AND ETHICAL CONSIDERATIONS
When developing my designs I will ensure that they do not
become offensive or glorify anything such as smoking, drinking alcohol or drug
use. The original image I used was not drawn by me and I tried to find the original artist to ask for permission to use the drawing as part of my work but I could't find them. As a result I went over the image in Illustrator and heavily modified the drawing making my own version.
Saturday, 12 October 2013
LO3 Task 3: KTA 12: Analysis of Audience Feedback and Tutor Witness Statement
Survey Feedback
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| From this I can conclude that a sans serif font would be preferable. |
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| This clearly demonstrates that Autumn colours is the popular choice, followed by deep purple and black. From this I know to avoid using red and brown / blue and grey. |
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| Overall the comments support the idea of using a character to create a stronger brand image. The idea of keeping the character simple with a steampunk theme I feel is unappropriated but the backdrop of my products will aid it in making it discrete. |
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| A pattered background is preferred but to avoid cluttering my graphics work I think I will use coloured panels to add colour. |
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| Handwritten font styles received the best feedback so I will not change the font of my logo. |
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| From this I will try to analyse why I think they are successful and see where I can adapt my drafts to meet the standards of their logos/graphics. |
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| The results of this show a mixed response and I think because of the festival title I will not give my logo a textured look. |
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| This suggests the most appealing and appropriate amount of images to use is 2-3 and I think this is sensible and will use it as a guideline when developing my drafts. |
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| Although text incorporated into an image is preferred I don't think it suits the them of stempunk. |
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| Clearly it is important to appropriately use images on billboard posters to give purposeful promotion and not to offend. |
Tutor Feedback
Thursday, 10 October 2013
LO3 Task 3: KTA 10: Questionnaire Link
Survey Link
http://www.surveymonkey.com/s/QZRQQNB
This is the second survey I made which is more focused on the graphics of the festivals which I think is more appropriate as my first survey was based more on what the festival itself would be like.
LO2 Task 2: KTA 9: Analysis of Successful Related Brands - Design Inspiration
Theses two flyers have been designed by 99 Mary Street a local graphics design company. The two events being promoted are different as one is showcasing 3d designs and the other is showing prints, I know this due to the clear anchorage between the text and image. The flyers follow a strong house style with the use of two fonts, bold text and image located at the bottom.
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